A case study of a private higher education institution’s promotional discourse in Puebla: a multimodal analysis
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Date
2018-01
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Publisher
Benemérita Universidad Autónoma de Puebla
Abstract
Higher education institutions are in charge of forming professional people to contribute to the growth of society. They offer a wide variety of educational options from which students can choose according to their future ambitions. In order to create an ideology and identity and to disseminate their messages to attract the public and potential students’ attention they make use of different media resources. In the post-modern world, technology has become the main means of communication.